The 2025 Ford Maverick sticks with the same easygoing formula that’s made it such a standout truck: great mileage, modern tech, and real capability without the size of a full truck. And while the lineup has a few trims to choose from, the two most cross-shopped options continue to be the XLT and the Lariat. Here’s how they shake out for 2025.
Key Takeaways
- The XLT starts at $32,340 and the Lariat begins at $40,135, as of November 19, 2025.
- Ford updated the Maverick’s styling, tech, and engine availability for 2025.
- Both the XLT and Lariat land in the middle of the lineup.
What’s New in the Maverick Family for 2025?
Ford gave the Maverick a refresh this year, with each trim now getting its own grille design and the hybrid becoming the standard setup. The 2.0-liter turbocharged engine is still around, but it moves into optional status. Hybrid buyers can now order all-wheel drive, while the gas-only version drops front-wheel drive entirely. Inside the cabin, the Lariat picks up a new Smoke Truffle interior theme with bronze accents, along with 19-inch wheels that give it a more polished look.
Tech gets a noticeable boost, too. Every Maverick now uses a bigger touchscreen with wireless Apple CarPlay and Android Auto, and all models come with a 5G modem for over-the-air updates. A 360-degree camera is available, and the Lariat now gets Pro Trailer Hitch Assist and Pro Trailer Backup Assist standard. Ford also added a Black Appearance package for anyone who prefers darker exterior details. New colors include Eruption Green, Space White Metallic, Ruby Red Metallic, and Velocity Blue, while Atlas Blue Metallic, Cactus Gray, Hot Pepper Red Metallic, and Iconic Silver Metallic bow out.
Pricing is currently $32,340 for the XLT and $40,135 for the Lariat.
How the Maverick XLT and Lariat Stack Up
The XLT starts with everything the XL offers—LED headlights, cloth seating, 17-inch steel wheels, and Ford's new 13.2-inch infotainment system with wireless smartphone integration—but layers in upgrades that make day-to-day driving feel a little nicer. It swaps the steel wheels for alloys, adds better upholstery, a rear center armrest, a power-locking tailgate, and a trailer hitch receiver. It’s the trim most people land on because it’s right in the middle: more comfortable than the XL without drifting into premium pricing.
The Lariat builds on that by leaning even harder into comfort and tech. It brings 19-inch wheels, a spray-in bedliner, dual-zone climate control, synthetic leather seating, and a power-adjustable driver’s seat. Heated seats, a heated steering wheel, and a household-style outlet add another layer of convenience. On the tech side, the Lariat includes built-in navigation, a wireless charging pad, and an eight-speaker B&O audio system. It also bundles in more driver-assist features, like lane centering, adaptive cruise control, Ford Co-Pilot360, and a 360-degree camera, so it feels noticeably more upscale than the XLT.
The Maverick continues with its well-known engine pairings. The standard setup is now the 2.5-liter hybrid with a CVT, which is the powertrain most buyers will see. The optional 2.0-liter turbocharged four-cylinder bumps output to 238 horsepower and uses an eight-speed automatic, giving drivers who want more punch a clear upgrade.
Properly equipped, the Maverick can tow up to 2,000 pounds and handle a 1,500-pound payload.
Choosing the Fight 2025 Maverick Trim for Your Family
The XLT keeps things simple and useful, while the Lariat adds comfort and tech that you’ll notice right away. Seeing them side by side, or getting behind the wheel of both, will help you figure out which Maverick feels like the right fit. We're waiting to hear from you at Jarret Ford in Charlotte County!